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Digital Marketer

DO it: Digital Marketer

As our digital marketer, you will be responsible for social media content strategy and content marketing for the DO School . 

Start date: December 2019  

Location: Berlin

Position type: Full time


Let’s DO it together. 

Founded in 2013 by Florian Hoffmann and Katherin Kirschenmann, the DO School is an award winning social business and the cornerstone of a global movement of purposeful doing. The DO School brings together leading organisations, world-renowned experts and talented impact entrepreneurs to clarify new ideas, and bring them to life quickly as new products, processes and services, inspiring seismic cultural shifts that transform people, businesses and society, and create not just better business but a better world – for everyone. The DO School is headquartered in Berlin with offices in Hamburg, New York and Hong Kong and has facilitated engagements in 30 countries for over 50,000 participants to date. 

Summary of the role

As our Digital Marketer, you will be responsible for creating and implementing a content strategy across all DO School social media channels. You will develop smart ad campaigns to generate leads and engage our global community, working closely with the content production, communications and the partnerships teams. Your central goal is to help increase brand awareness and ultimately generate leads. You will report on website and social media analytics and work together with the communications team to report on KPIs.


Key responsibilities:

  • Develop a content strategy that aims to attract and engage our community and build awareness around what we do and our specific offerings and products
  • Engage our community of innovators, partners and experts through all our social media channels 
  • Manage user-generated content and engage with our followers by responding to their comments as well as schedule posts and be responsible for the social media calendar
  • Assist our content production team in developing exciting content that tells our story and engages potential clients
  • Develop and run smart ad campaigns to promote our various initiatives and to generate potential leads and achieve specific goals.
  • Evaluate important metrics that affect our website and social media traffic and target audience
  • Consider website performance, sales funnel, and SEO when developing all strategy

Your profile

You are a gifted, tech-savvy digital storyteller with a passion for creating engaging content and supporting organizations scaling their impact. You are a clear communicator and have an analytical mindset. You are self-motivated, goal-oriented and able to work in a fast-paced environment. Specifically, 


  • You have at least 5 years of experience working in the digital marketing field 
  • You have previously developed a successful content strategy and have overseen the creation of a wide variety of multimedia content
  • You have written blog posts, newsletters and landing pages and ideally worked in storytelling roles 
  • You have experience managing various social media accounts
  • You have worked with website and social media analytics and data
  • You have worked with SEO-driven campaigns
  • You have implemented a wide variety of display ad campaigns
  • You have worked in a tech-savvy role using software, online tools, platform, web development and analytics


Language skills:  

Fluent English (preferably native), ideally fluent German (written and spoken). 

Note that the DO School is an international community, with English as its common language. 


What’s in it for you: 

  • The opportunity to make a difference in a small but global organization and contribute to our ambitious growth and impact goals.
  • Collaboration with an entrepreneurial, creative and international team as well as the chance to engage with a global community of purposeful DOers - entrepreneurs, experts and intrapreneurs - from over 90 countries. 
  • An environment in which the alignment of passion and purpose is encouraged and the hunger and ability for getting things done celebrated.
  • A competitive salary with benefits, team building activities and professional development initiatives



We look forward to your application! Our application process is always online, so please submit your application through our application portal. .If you have any questions about the application process or the job description, please send an email to: 


We aim to fill this position as soon as possible and will be reviewing applications and interviewing on an ongoing basis. 

Please note that we only accept applicants who have the right to work in Germany. 

Equal opportunity employer: The DO School provides equal employment opportunities to all people, without discrimination based on country of origin, color, religion, gender, creed, national origin, marital status, disability or sexual orientation.

Additional information

Location Berlin
Position type Full-time employee
Start of work Dec 2, 2019


Catia Dawood